After reading “super advertiser’s creative experience”

After reading super advertiser’s creative experience (1): listen to me carefully

  1. There are at least three levels of innovation: theory, experience and tools. Tools can be used to solve specific problems; experience can be used to solve similar problems; theory is the basis for finding the first two.
  2. The cultivation of planning is no more than three stages: from vague to concrete, from concrete to abstract, from abstract to concrete, one level to the next. Guided by the problems that need to be solved finally, the charm of a planning expert lies in the simplification of complexity, the elimination of Wu and the preservation of truth, the manipulation of different positions, the rise and fall of a knife, the folding of branches into swords, and the capture.
  3. Brand planning is a process of science and art, so we must lay a scientific foundation related to the market with ingenuity, and at the same time, we must continue to consciously develop our own artistic thinking and consciousness.

A favorite book.

After reading “super advertiser’s creative experience” (2): Super advertiser

In this era of information explosion, young people, especially us in a busy city, are surrounded by countless interference sources every moment of the day. I want to learn more, want to progress, want to stand higher and have more wisdom so that I can reduce the suffering caused by work. In the past two years, I have followed wechat big V / small secret circle / learning app and other channels to improve myself, but inevitably because fragmented learning often fails to see results, I often repeatedly ask myself if I have made progress? Have I fallen behind my peers or even younger···

The world of an advertiser

After reading a advertiser’s Jianghu (1): the end and the beginning

At this stage, after reading such a book, I have to express myself.

Today, I received a call from my colleagues, which should be more accurate. I know on the other end of the phone, she must be depressed to a certain extent before calling. So, let her cry and clap. Although I’ve been away from the company for 4 days, I know that if I’m still there, it must be the two of us slapping in another way.

Every project is the same process, which can be summarized in a word. After listening to it, the outsiders didn’t understand what was bothering AE. But I think I’m the only one in the whole company who understands her. My mother said that if there’s any problem, I’ll appeal and tell the boss that I can’t send it to the client now. If XX is delayed, what can I do.

At that time, I waved the book and pointed to the cover and said, “this is not the solution. Advertisers should not solve this problem in this way.”.

Have a good laugh. My mother should also listen to the cloud and fog.

Leaving, I occasionally think about whether I don’t have the courage to bear more. Even though, I know that objective factors account for more. But it’s impossible to blame others for every choice.

I really want to recommend this book to old Joe. In many places, the status quo of China’s companies is in one stroke. I wonder what he’s thinking? What should I do when I understand that the problem is very serious but I don’t deal with it head-on?

NFL under the new coronavirus: Eagles close, annual meeting cancelled

The novel coronavirus has affected almost every seasonal movement in North America.

Recently, the NBA has announced a suspension, and Utah Jazz players have been diagnosed with the new crown virus. From MLB to NBA and NHL (not to mention the major league soccer and NCAA), XFL has also announced a suspension, with almost everyone in professional sports deciding to stop in recent days.

Although the NFL is still in the off-season and has not been greatly affected, the impact of the new crown virus has been shrouded in the NFL teams.

The eagles became the first NFL team to shut down facilities due to coronavirus.

Due to the novel coronavirus, the Philadelphia hawks became the first team to close the training facilities on Thursday afternoon. Adam Scheffer of ESPN reported the news.

Jeffrey Lurie, chairman and CEO of Philadelphia eagle, announced in a statement the closure plan, instructing its employees to work from home.

The eagles were the first to close, followed by the Tampa Bay pirates and the San Francisco 49ers. It seems it’s only a matter of time before more teams close their facilities.

NFL annual alliance meeting cancelled

The NFL is still in the process of starting the season on Wednesday as originally planned, but has cancelled a major project. The novel coronavirus was increasingly concerned about the annual alliance meeting held in Palm Beach, Florida, on Thursday.

The spring meeting, originally scheduled for March 29 to April 1, will usually discuss rule changes and other Rugby issues. Now it will be discussed and voted at the meeting in May. It is expected that NFL coaches and general managers will attend the meeting.

Analysis of female oil painting

The way of self narration in art is the most often used by female artists. It is an art form with strong personal color, a construction of women’s inner world, and a way of self-identity that women often adopt. Xia Junna, who stepped on the painting scene in 1995, is quite potential and remarkable. Her paintings are full of youth and romance, passion and innocence.

From the perspective of picture effect, she deliberately ignored the more rational rule in the tradition, and freely used the points, lines and surfaces from the perspective of women’s sensibility. She arranged the size of the color block shape and the structure of black, white and gray, and abandoned the conventional three-dimensional space processing. This kind of “chaos” in order, on the contrary, makes Xia Junna’s painting reflect a very feminine strange and mysterious brilliance. The painter Yu Hong’s “witness growth” series is a growth record based on her personal album, which shows us her and her daughter’s growth experience. It mainly shows the historical traces of the protagonist’s self growth and individual appearance evolution in a special era, and reflects the historical changes of the country and the era by personal growth. The subject matter of female painter Shen Ling’s paintings is her family and the familiar life around her, most of which are the portraits of her husband and wife. With strong expressionist painting style, the painting forms its own unique expression way: free and loose, bold and heroic strokes; exaggerated modeling, gorgeous colors and jumping colors, which participate in the noisy situation together. Let us feel the painter’s full passion and strong personality, showing the female artists in the new era different from the past feminine characteristics of female painting, so that their painting works in the new “context” has a new connotation and new charm.

The feeling of training in warrior ice arena is unparalleled!

We are a group of ice hockey loving early birds. After breakfast at 7:30 in the morning, we got on the bus to the training base of warrior brown bears.

Although I was tired all the way last night, I was still excited. What does warrior ice arena look like? How do the players of God like brown bear train every day? Just thinking about it, the bus stopped slowly, turned around and scared me. My dear, is this ice hockey? Like the big tires stacked together, looking up, is this a giant club for giants? Besides shock, it’s still shock.

It’s like this in the field. I can’t wait to change the protective equipment and put on the ice. The ice is like milk. The ice is very flat and hard. It’s very powerful to pedal. I don’t know whether it’s exciting or good. I feel like I’m skating like an airplane taking off.

I cherish this training opportunity very much. I run and jump as hard as I can. I make full use of my strength to turn, stop and fight… The 50 minute training of the luxury coach team of brown bear passed in a blink of an eye. I didn’t enjoy it very much. It’s incomparable to go back to the hotel and lie in bed at night.

In fact, we can not only enjoy the training, but also make new friends on and off the court. Let’s have a look at my roommate and me.

In the evening, I went to TD garden brown bear’s main stadium to watch the competition between the university teams. It was a surprise. I didn’t see it in the previous trip. My mother in Beijing heard that we were going to watch the game of Beanpot. She was even more excited than me. I knew that it was a grand competition with a long history. There’s a box, a big meal, and popcorn after dinner. I actually beat jet lag to watch the whole game. I turned around and looked at the little companions. Many of them fell asleep, had a full schedule, and were tired.

The application of Western oil painting style in ceramic decoration

  1. Oil painting techniques in contemporary ceramic decoration

If different kinds of art want to merge with each other, we must find the breakthrough point between them and find the balance between them. If the two are combined forcibly, it will only give people a sense of rote and disobedience. There are many similarities between oil painting and ceramic painting, and the cultural information and visual experience between them are also related. The oil paintings painted by Mr. Leng Jun, the contemporary realistic oil painting master of China, can be said to be the outstanding representative of the contemporary oil painters. The super realistic oil painting “little Tang” painted by him has a great visual impact on the audience, and the delicate texture of the oil painting layer upon layer brings the artist a strong sense of reality.

This kind of super realistic oil painting technique is to use the concrete artistic technique, which can often convey the artist’s deeper thinking. In recent years, many ceramic artists in Jingdezhen have also inherited this realistic technique and created works that are lifelike. This painting method of ceramic oil painting is extremely brilliant in many ceramic art gardens. The core difference between Chinese painting and Western painting is that Chinese painting pays more attention to the inner meaning.

“Image” is the core content of many excellent Chinese artists. Ceramic artists refer to the performance techniques of oil painting to enhance the characteristics of their times. Every creation is a kind of spiritual touch for the viewer. This kind of seemingly calm is actually a magnificent journey, in which the viewer can feel the writer’s feelings consciously or unconsciously. The perception of the image in the oil painting is that it will convey a kind of “artistic conception” to the brain of the viewer. This kind of artistic conception is able to express people’s happiness, anger and sadness according to the surrounding color and environment. Ceramic oil painting through the reasonable creation of the scene, with the audience to achieve interaction, produce a very aesthetic emotion.

Gambling or helpless, count the legendary quarterback in history and change into a new team

In NFL, some quarterbacks have become synonymous with a team, such as patriot Brady or something. Surprisingly, however, many of these quarterbacks changed teams later in their careers. Tom Brady is the latest example of a legendary quarterback, but his entire career will not be spent in one team.

It’s strange to see Brady playing for the pirates, but we have to get used to seeing them in different jerseys.

Next, take a look at the performances of some legendary quarterbacks who joined the new team later in their career.

1) Joe Montana, chief of Kansas City

Montana, who led the 49ers to four Super Bowl titles, is arguably the greatest player in the team’s history. However, it did not win him a lifetime contract to stay in San Francisco. After Montana missed two full seasons with an elbow injury, the 49 are ready to leave him and move on with his replacement, Steve Young.

2) Donovan McNabb, Washington Redskins and Minnesota Vikings

As most fans remember, McNabb was booed when the eagles were in the draft. Never seen as the soul of the team, he has won five division titles, eight playoffs and the super bowl for the first time in nearly 25 years in 11 seasons in Philadelphia.

Heat transfer materials in addition to hot stamping, what other products?

The main products of lettering film are TPU elastic lettering film, gold onion lettering film, laser lettering film, imitation metal lettering film, printable lettering film, PVC lettering film, flocking lettering film, reflective / luminous lettering film. At the same time, we also provide product solutions to achieve 10 minutes of standing. There are a large number of product types to choose from and experience unique colors and digital printing effects It has excellent washability and wide application field; it can iron print color and monochrome logo for any type of dark and light color fabric, including many functional clothing fabrics, print a single pattern or tens of thousands of them, with high quality and high profit, which can be obtained by using ordinary equipment in the market!

The base material of decorative film is high-end release paper, which has high-quality surface effect. The surface effect includes: grid pattern, leather pattern, frosting, matte flat light, stars and so on. (the surface of the decorative film is covered with a PE protective film, which needs to be torn off before use) the surface decoration of heat-resistant textiles is applied to the decorative film of Meiyi engraving heat transfer printing. Only equipped with a heat transfer machine and a pattern cutting machine, the surface of textiles can be processed, and the added value of products can be expanded infinitely.

Author: anonymous user


Source: Zhihu

The copyright belongs to the author. For commercial reprint, please contact the author for authorization. For non-commercial reprint, please indicate the source.

In the history of NBA, which player is the best in singles?

n vincarte’s words, in terms of tactics, sometimes you can use a single person to play the top MJ, and then you can bet on the luck of the top shark who dares to make him one-on-one in the low position. At least someone should be around at any time, and everyone will feel frustrated when they hear that they are going to fight against sharks, including Duncan, who is good at fighting against sharks alone. The reason why Duncan didn’t want to play C was that he had to fight sharks from head to tail when he played C. The general advised Duncan that you have to fight C everywhere you go and you have to fight against sharks. But here, I can help you, you go to play power forward.

So I choose Tian Gou and MJ as the top scorers in history and the top scorer in average score. Am I crazy if I don’t choose them? Where are so many fancy Update: it’s better to throw cold water on Durant than Kawaii before last playoffs’ big injury. People who don’t believe can do statistics by themselves. It’s not biased against Durant. Compared with Tiangou, MJ, it’s impossible to ignore the physical strength and sustained explosive force of a series of games. Anyway, if my team is 3:1 ahead, it needs a top scorer To finish this round of playoffs, I will definitely not choose Durant. Without skyhook, MJ is the absolute point with excellent quality

What is marketing 4P?

If you want to be a marketing expert, you must know what marketing 4P is! Now let’s tell you what 4P is? Teach you how to use them to make your marketing strategy!

The purpose of marketing is to “put the right product at the right price and place at the right time”. Although it sounds simple, a lot of research needs to be done behind this. If one element is wrong, the whole product line or positioning will collapse, resulting in heavy losses for the company.

What is marketing 4P? In this era of big data, marketing is no longer looking for a needle in a haystack, but the most effective marketing strategy for the target market, focusing resources on the most effective place.

Marketing 7p or even 4C has been developed in the market, but 4P is still a good starting point to help you plan new products or evaluate existing product lines.


Products include tangible products or intangible services, which can meet the needs of specific customers. You have to ask yourself these questions. All product cycles are different. As a marketer, you must understand the product cycle of your product, anticipate challenges and plan marketing strategies according to different product cycle stages. You have to understand what problems your product solves in the market and study its unique selling points.

·Consumer side:

  1. Who are your consumers?
  2. What consumers want from this product / service
  3. What are the characteristics of this product that can meet the needs of consumers
  4. When, where and how will consumers use it?

·Product side:

  1. What is the product / service like?
  2. What size, color and size should it be? What is its product name?
  3. What’s different from the competitors?